Sweden is home to a few of our favourite things: meatballs, minimalist design, Björn Borg, ABBA, Stockholm... We could go on, but let's start with the Swedish capital, which should be on every city slicker’s list thanks to its chic interiors, new-wave coffee shops, picture-perfect Hanseatic buildings and the famous 17th-century Vasa warship, wonderfully salvaged in all her glory. Aside from its dynamic capital, there’s natural wonder aplenty in Sweden, particularly in Swedish Lapland, where you can marvel at the breathtaking Northern Lights and mush your own team of huskies while dog-sledding through snow-clad forests. Elsewhere, the country’s wild west coast is home to simple pleasures; tiny clapboard fishing villages and craggy coasts to explore, and sensational seafood. Then there's ancient intrigue, such as the UNESCO-listed Bronze Age rock carvings in Tanum. These are just a few more things to enjoy on your Sweden holidays.

Sweden holiday ideas

A few suggestions to get the holiday planning process started

Why visit Sweden with Original Travel

Enthusiasm is contagious, and there’s no better way to get excited about a Swedish getaway than by talking to our travel consultants. Tap into the Swedish wilderness in a specially selected cabin (we’re constantly on the hunt for the best), or fika ‘til you drop in our favourite Stockholm cafes (which we’ve done the tough job of testing out for you). Along with our hands-on Concierge team, we can help you do as the locals do and organise the best activities for your trip, from overnight dog sledging to outdoor cooking.

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Travel to Sweden by Region

Dalarna

On the west coast of Sweden, bordering with Norway, the region of Dalarna offers travellers an insight into traditional Swedish architecture and culture. You’ll see the red wooden houses that are so iconic of Sweden side by side with a background of lush green scenery that turns entirely white in winter as the area becomes a cross-country skier’s paradise. Without a doubt, Dalarna holidays should include a trip to the UNESCO World Heritage site of the Falun copper mine with its dramatic man-made ravines and vibrant red and orange earth. Outdoorsy types will be in heaven exploring the three national parks in this mountainous region. Whether it’s the depth of winter or the height of summer, there’s a variety of activities to enjoy; get wonderfully lost in deep forests and canoe or kayak on one of the lakes during the warmer months, or join the cross-country skiers as they make their way across the famous Vasaloppet track.

Gothenburg & the West Coast

There's a lot more to Sweden than Stockholm and Lapland. We particularly recommend the charms of holidays to Gothenburg, the country's second city, and the beautiful west coast archipelago of some 8,000 islands. To many outside Sweden this is secret Scandinavia, and long may that last - it's an area made special by its wide open spaces inhabited by a small population, the downright beautiful scenery and the range of wholesome activities on offer. Add in enough culinary highlights to sate the appetite of the most demanding of gastronauts and Gothenburg holidays are the perfect way to settle into a slower pace of life. Explore the second city, and then take off on a West Coast Sweden road trip. When the summer sun shines, spend your days hopping from one small fishing village to another, kayaking and wonderful seafood platters and traditional fish dishes from well-worn family recipes using freshly-caught-that-morning produce. Extending from the Norwegian border on the west coast, to Gothenburg in the south, this archipelago of Swedish islands offers a relaxed getaway to nature. From the upmarket resort of Marstrand to Sweden’s first marine national park - Kosterhavet - in the Koster Islands, these islands have something for everyone, alongside buckets of charm and a warm and lively atmosphere.

Stockholm

One of the most appealing cities in Europe, Stockholm has the added attraction of a vast archipelago of islands within easy striking distance of its centre. Stockholm is built on a series of islands, and in the depths of winter, when the sea is frozen solid, children can be seen ice skating to school past the enormous Royal Palace. There is a wide range of top class museums (check out the Vasa Museum - the perfectly preserved 17th century Swedish flagship - in particular) and attractions, stylish and luxurious hotels, and excellent restaurants showcasing the very best in what is a resurgent cuisine. Add a plethora of bars and some extremely chic clubs, and Stockholm holidays are as much fun when the sun goes down as they are during the days - which can be brief in the extreme during the deep winter months. In summer the beautiful and diverse islands of the archipelago come into their own, and city dwellers flock to their charming clapboard holiday homes and take to the crystal clear waters of the Baltic in yachts and kayaks. There are a number of excellent hotels out in the archipelago, but it is just as easy to take a day trip to the likes of Sandhamn Island, where there are often sailing regattas.

Swedish Lapland

The Northern Lights, dog-sledding and igloo-dwelling are just some of the things on offer on Swedish Lapland holidays. Pack a few extra layers and head north for a Swedish adventure in a true Narnia-esque landscape because Swedish Lapland holidays are ideal for anybody - families and couples alike - looking for a trip full of activities in nature. Made up of the northernmost quarter of Sweden, and covered by lakes, mountains and forests, this region feels like a million miles away from the hustle and bustle of day-to-day life. In summer, there is hiking and canoeing galore; but it's really in winter when Swedish Lapland takes centre stage, showcasing Abisko National Park, the Torne River and Lulea on the sea. These three are staging posts for all manner of arctic adventures, from dog-sledding and snowmobiling to ice fishing and Northern Lights spotting (mitten covered fingers crossed) and much, much more. We'd definitely recommend taking time to learn about indigenous Sami culture on a visit to a local reindeer herder, and in the Lulea region heading out on to the pack ice on a hovercraft safari. Sounds tiring, right? Come the end of the day Swedish Lapland holidays have one more ace to play - some of the most original (we like original) accommodation anywhere in the world, from enormous ice-sculpture filled igloos to treehouses designed like UFOs and remote cabins in snow-clad forests.

Our Sweden holiday collections

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Sweden Guide

Practical advice and inspiration to help you prepare for your holiday

Sweden Testimonials

5 reviews
4.7 / 5
"I have no doubt I will use your company again in the future. You provide wonderful holidays and excellent service. "
Caroline - London
Published on 8th January 2020
"Great service and advice. We had an amazing holiday to Sweden! "
Marco - Liverpool
Published on 11th September 2018
"We had the most amazing time in Sorbyn, the whole trip worked really well. Everyone went out of their way to make sure we were looked after. We really enjoyed our excursions; in addition to the ski mobile and huskies we went on an evening trip to see the Northern Lights (build a fire/cook suasages!), we went ice fishing (and actually caught a fish which they cooked for lunch!), saunas, sledding etc. I can’t thank you enough for organising this trip. "
Morgan - Colchester
Published on 6th August 2018

Our Sweden
specialists

From Stockholm to Swedish Lapland, our travel consultants know exactly where to go and when – how to avoid the midsummer crowds, the best place to go for lobster season and the optimum time and location to (hopefully) seek out the Northern Lights. You can’t put a price on that kind of intel. With the help of our hands-on Concierges and specialist guides, you can focus on whatever interests you: freshly caught seafood, art museums in Oslo, learning about the Sami culture... there’s something for everyone, come snow or shine.

Who is Sweden best for?

Sweden is perfect for city lovers who will no doubt be wooed by Stockholm’s charm, making this the perfect city for a long weekend. This is a sophisticated, elegant, manageable and thoroughly civilised city with the added attraction of an archipelago which can be explored by boat. Design hotels and excellent restaurants abound, and Swedish hospitality is legendary. Head for the bohemian area around Rörstrandsgatan, in west Stockholm, where you'll find cosy cafés and cheapish antique shops. Beyond the capital, two other Swedish cities deserve recognition. Malmo, the country’s third largest city, features a highly strollable old town and buzzing waterfront scene while Gothenburg boasts cool cuisine, sea breezes and an impressive port. Visit in the summer for long sunny days, ideal for hiking in the wild countryside according to the admirable 'allemansratten': Swedish people's right to roam. Those who love to spend time in the great outdoors can enjoy Sweden holidays all year round; splashing about in kayaks and hiking picturesque coastal trails in the summer and dog-sledding through the snow-clad forests come winter.


What can you find in Sweden that you won’t find elsewhere?

The capital oozes urban cool thanks to its creative cafe culture and revered culinary scene. If you’ve already ticked Stockholm off your list, it’s worth a jaunt to some of Sweden’s other pretty towns such as Gotland, once a Viking settlement, or to the thousands of little islands in Bohuslan’s archipelago, renowned for their relaxed vibe and outstanding seafood – perfect for a summer holiday. Boasting 29 national parks, you can encounter some of the loveliest rural scenery imaginable on Sweden holidays, with mountains, enchanting lakes and excellent beaches lined with kelp forests and coral. Venture off-the-beaten track and look out for secret isles with clapboard houses and small fishing communities which tourists may never have known existed. Then of course there are the Northern Lights, one of earth’s greatest natural phenomena.


A special thing to do in Sweden:

Visit the winter wonderland that is Swedish Lapland for a true Narnia experience. Ever tried ice driving or ice fishing? This is the place to do it. And don’t forget to sample some of Sweden’s traditional delicacies, such as reindeer stew and sweet tasting cloudberries. Chase the Northern Lights, earth’s most spectacular light show, on a snowmobile, or look out for its shimmering aurora from a floating sauna. Aside from the Northern Lights, there are exhilarating winter activities including snowshoeing, ice fishing and cross-country skiing. Families can enjoy husky sledding through the powder-white snow and elk safaris in the forested parks. Or for cultural immersion, meet the ethnic Sami people who were traditionally semi-nomadic reindeer herders. While in their company, we can arrange three-course dinners (most probably including reindeer in various forms) by a frozen lake complete with candles and a crackling fire. No-one could accuse Sweden holidays of being run of the mill...

Even further north, right on the Norwegian border, lies the tiny ski resort of Riksgränsen. Skiing here starts in February, when the 24-hour darkness of mid-winter begins to lift; come May, you can head back out on to the slopes after supper to ski in a t-shirt under the midnight sun. More conventional skiing is available at the slick resort of Are (pronounced 'oar-e').


FAQs

Things to do

What can I experience in Sweden?

Sweden is best known for its picturesque landscapes, love of sleek design and culture of taking things slowly and appreciating the small things in life. Viking myths and legends only add to the mystical allure of this collection of islands, with plenty of places to explore, such as the UNESCO-listed rock carvings at Tanum. Whether you’re interested in discovering the dynamic capital of Stockholm or want to go back in time to a small fishing village, there’s something for everyone here.

A trip to Sweden is all about being present, marvelling at the world around you and spending quality time with both your travel companions and the locals.


Where can I see the Northern Lights in Sweden?

To see the Northern Lights, otherwise called the aurora borealis, you’ll need to travel to the northernmost part of Sweden – Swedish Lapland. Abisko, in particular, is considered to be one of the best spots in the world because of the lack of light pollution and its location right under the aurora oval.

The best month to see the Northern Lights in Sweden is in January, but they can be seen as early as the beginning of September and as late as the end of March in some places. The light show usually begins around 6pm, with the otherworldly display peaking around 10-11pm.


Culture

What is Sweden famous for?

Sweden is, of course, famous across the world for IKEA, ABBA and minimalist design – but there’s so much more to this country than just pop culture. An innovator in sustainability a holiday here is a chance to get back to nature and embrace the simple pleasures of life, from hiking in fields of flowers to travelling across the country by train. There are 30 national parks in Sweden, ranging from sandy beaches to mossy forests.

There’s also a big cafe culture here, with a focus on taking a break from the day to savour a cup of coffee and even a slice of cake or a pastry. This tradition even has its own term – it’s known as fika It’s about far more than just eating and drinking – it’s a deliberate pause in the day that allows you to connect with the people around you.


What food is Sweden known for?

As well as the famous meatballs, Sweden has a strong tradition of culinary excellence, focusing on fresh, seasonal ingredients. Lingonberries, for example, are used to create a jam that works more as a relish or ketchup, perfect for dipping or as a topping on pancakes or porridge.

Fish is also a staple food in Sweden, thanks to the extensive coastline. Pickled herring is a local favourite, while shrimps are used as a traditional open sandwich (smörgås) filling. Crayfish is a popular choice in August, with some Swedes even hosting parties dedicated to this dish.

For those with a sweet tooth, you can choose between cinnamon buns, semlor (buns filled with cream and almond paste), waffles, or the opulent prinsesstårta, a sponge cake filled with jam, custard, covered in whipped cream and wrapped in marzipan.


What is the most popular tradition in Sweden?

Tradition is an important factor in Swedish culture for young people and older citizens alike. As well as regular stops for fika (the coffee break tradition), Swedes are dedicated to celebrating important days such as Midsummer Eve, Christmas, Easter, Kräftskiva (a crayfish party, held in August) and even specific days to celebrate cinnamon buns and waffles.

If you’re visiting during these celebrations, make sure to embrace them and get involved. While some activities may be held in private homes, there will likely be festivities in the centre of some towns which you can enjoy.


Planning your trip

When is the best time to visit Sweden?

The best time to visit Sweden will largely depend on what you want to do during your time there. The winters are notoriously dark, with people cosying up in their homes until the lighter months. However, this does lend itself to an opportunity to curl up, enjoy good coffee and a cinnamon bun, and read a good book after a walk on a dry day. Christmas, in particular, can be a magical time, with special food on offer and plenty of markets for entertainment.

If you want to focus your trip on being outdoors, then the summer is the best time to go, typically between June and August. During this time you’ll be able to get maximum light, a better chance of dry weather, and a more social environment if you venture into town.


How expensive is Sweden to visit?

Accommodation, food and travel in Sweden are often considered more expensive than in some southern European countries. However, thanks to the beautiful landscapes and government initiatives such as free museum entry on certain days, there are often plenty of affordable things to do, which will reduce the overall cost of your trip.


Local information

How many islands does Sweden have?

Sweden has more than 220,000 islands, among the most in the world. These can be divided into archipelagos:

- The Bothnian Bay archipelago
- The High Coast archipelago
- The Stockholm archipelago
- The Östgöta archipelago
- The Blekinge archipelago
- The Gothenburg archipelago
- The Bohuslän archipelago


What is the capital of Sweden?

The capital city of Sweden is Stockholm, which is also the most populous city in Scandinavia. It’s known for its historic museums and attractions, welcoming atmosphere and natural landscape, with water weaving its way through the buildings to create inner-city beaches.


What currency does Sweden use?

The currency used in Sweden is the Swedish Krona, with one krona being divided into 100 öre. Credit cards are widely preferred, with many shops in larger cities only accepting card or mobile payments. In fact, Sweden is sometimes called one of the most ‘cashless countries’ in the world.


What is the time difference between the UK and Sweden?

Sweden uses Central European Time, meaning that it’s always an hour ahead of the UK.


What language is spoken in Sweden?

The official language of Sweden is Swedish, although English is widely spoken.


What plugs are used in Sweden?

Sweden uses type F plug, so you’ll need to take an adaptor with you when you visit from the UK.


Travel information

Where can I find the latest travel advice for Sweden?

You can find the latest travel information for Sweden on the UK Government’s travel advice page.


How long does it take to fly to Sweden from the UK?

There are several airports in Sweden, with some requiring a stop when flying from London. The average flight times are:

- 1 hour 50 minutes to Gothenburg
- 2 hours 25 minutes to Stockholm
- 4 hours 15 minutes to Visby
- 5 hours to Östersund
- 4 hours 15 minutes to Umeå


Do I need a visa to visit Sweden?

You can visit Sweden without a visa for up to 90 days in any 180-day period. This 90-day period applies to all countries in the Schengen area, so you’ll need to factor this into your plans if you intend to travel further on from Sweden.


What are the passport requirements for Sweden?

UK passport holders need to meet the Schengen area requirements. Your passport must have an issue date of less than ten years before the date that you arrive. Make sure you check your passport carefully, as in some cases, you may have a ten-year passport that is seemingly valid for 11 years. For example, the date of issue may be 20th September 2015, but the expiry date is 20th September 2026. Post Brexit, this is no longer correct – your passport will only be valid until 2025.


Do I need vaccinations to visit Sweden?

There are no vaccine requirements for Sweden, but it’s recommended that UK travellers are up-to-date with standard vaccinations such as measles-mumps-rubella and diphtheria-tetanus-polio.

Best places to go in Sweden



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