A few suggestions to get the holiday planning process started
Practical advice and inspiration to help you prepare for your holiday
Free from the pressure of being a capital, second cities tend to be less self-conscious and a whole lot more relaxed than their first-born siblings. And Gothenburg fits into the ‘chilled second city’ category very snugly. Rapidly making a name for itself as Europe’s most sustainable city, it wears its eco badge with pride; the majority of Gothenburg’s public transport runs on renewable energy, the centre has a low emission zone and there’s a huge emphasis on ethical fashion, recycling schemes and locally-produced, organic food and drink. Located across both banks of the River Göta, old canal ways criss-cross the city and locals get around by bike, on foot or via the well-established tram and ferry services. Gothenburg is a truly cosmopolitan destination that’s enjoying its growing spotlight; home to an increasing number of first-class boutique hotels, an elegant nightlife scene, Michelin-star restaurants and a ton of history and culture – its popularity is only set to soar. Gothenburg is also a gateway city to the charms of Sweden’s West Coast archipelago. Strike out on a road trip across the country’s wild west and encounter its striking islands, inlets and charming towns. The region, known as Bohuslän, offers an endless holiday to-do list depending on your whims. Spend a morning kayaking around inhabited islands, then visit the Nordic Watercolour Museum on Skarhamn’s waterfront, before heading to dinner for award-winning Swedish cuisine. Gothenburg and the West Coast holidays are anything but ordinary.
Anyone interested in sustainable travel will be enthralled and inspired by Gothenburg’s eco credentials. In addition, its restaurants, hotels, shopping, notable galleries and museums will attract travellers searching for a city break with a difference. Add the natural magnetism of the islands of the West Coast to Gotherburg’s magic and you have all the elements for a trip that ticks every ‘dream holiday’ box there is. Foodies with a penchant for seafood will be in heaven discovering the delights of Bohuslän’s ocean fare. The region’s ‘Big Five’ of lobster, langoustine, prawns, mussels and oysters are as good as seafood gets. In fact, much of Gothenburg and the West Coast holidays revolve around its excellent gastronomy - whether it’s sampling Michelin-level dishes in Gothenburg’s finest restaurants or digging out fresh mussels from the seabed of lyckorna on the West Coast. For travellers always on the move, the small fishing town of Fjallbacka offers swimming, walking and kayaking galore, while explorers will adore the beautiful Koster Islands – they’re car-free and walking trails take in the best of the islands, from ancient forests and fishing harbours to numerous spots for wild swimming.
Discover the ultimate banquet on Sweden’s West Coast during a seafood safari. From the harbour town of Lyckorna, join a local fishing crew and catch some of the continent’s finest mussels - help haul in the chains and harvest the mussels, then your captain will either cook them on board or stop at a nearby beach for you to sample the delights.
Stroll the beautiful cobbled streets of Haga, Gothenburg’s oldest neighbourhood, and head to the 17th-century Skansen Kronan fortress. Due to an influx of creative types from Sweden’s capital, Haga is full of trendy boutique shops and hip cafes, perfect for enjoying a fika, which is the local pastime of indulging in coffee and a little cake.
Our team of destination experts will get to know you and your unique requirements for your holiday
We work with you to build an ultra-personalised holiday itinerary with your choice of accommodation, experiences and activities
All of our holidays include little extras designed to make a big difference to your trip, from fast-tracking you through airport check-in and security to our network of local Concierges