The Swedes know how to embrace the great outdoors, and our Europe specialist, Valeria, discovered what the hype’s all about during her recent research trip. She learnt about lobster fishing, relaxed in a lakeside sauna, slurped fish soup, hopped between islands on ferries and appreciated the country’s eco way of life...Valeria’s trip was nothing short of authentically Swedish. Interested in learning all about it? Read on to discover some of her highlights and top tips.
Where did you visit?
I spent eight days in Sweden, starting my trip on the West Coast in the vibrant city of Gothenburg. I then headed inland to the lake-filled, culturally rich regions of Värmland and Dalarna.
Image by Valeria Sorrentino.
What did you get up to?
The main aim of my research trip was to visit hotels and try out experiences, so I could learn exactly what to recommend to clients. Gaining first-hand experience of the region was also invaluable, as I could work out the logistics of travelling by ferry between the small islands. I also sampled delicious local seafood and wandered around lovely villages that showcased the West Coast’s colourful wooden houses.
Image by Valeria Sorrentino.
What made your trip special?
Witnessing the outstanding nature. The tall trees, green fields, blue lakes and stretches of sea are beautifully imposing. I even got to see some spectacular stars one night while staying in an off-the-beaten-track cabin in a forest. This preservation of nature can be credited to Sweden’s razor-sharp focus on environmental issues and eco-friendliness, something other countries should take note of.
Image by Valeria Sorrentino.
Did you learn about any hidden gems?
The West Coast is still mostly undiscovered by international tourism, with most visitors from Sweden. So, this whole area is essentially a hidden gem (for non-Swedes, at least!).
What’s your favourite thing you ate?
Fish soup in Gothenburg. It was deliciously rich yet simple and made with fresh, local ingredients. Divine!
What new things did you learn?
I learnt that lobster season spans from late September to early November and is a cherished tradition within the Swedish community. Preparation begins in advance with the construction of lobster cages, which are carefully designed to allow baby lobsters to escape, protecting the younger population. The timing of the season is also strategically aligned with the lobsters’ natural breeding cycle, ensuring sustainable harvesting practices. As a tourist, you can participate by joining local fishermen on specially designed boats equipped with both round and square cages. If you can take your eyes off the water and potential lobsters, you’ll be blown away by the picturesque scenery.
Image by Valeria Sorrentino.
What was something you’d never done before?
I’d never indulged in an evening sauna and jacuzzi session by a lake before! The crisp evening air contrasted so beautifully with their warmth. I was tempted to plunge into the lake – a truly Swedish pastime – but decided against it due to the chilly weather and my early flight the next day. Looking back, I wish I’d embraced the full Nordic experience!
What’s one thing that can’t be missed?
Sweden’s exceptional outdoor activities – hiking, canoeing, kayaking, fishing, seal safaris and lobster fishing. This really is one of the best places in the world to experience Earth’s natural playground. But, above all, you’ve got to take time to enjoy nature's sounds, breathe the fresh air and feel energised by it all.
Image by Valeria Sorrentino.
Did anything surprise you about the destination?
Yes, I was pleasantly surprised by just how environmentally conscious the people of Sweden are. From sustainable practices in daily life to the emphasis on preserving nature, it was clear that there’s a strong commitment to protecting the environment. It was lovely to see and really stood out during my time there.
What’s a top tip you’d give to clients?
Opt for a rental car for a stress-free, flexible holiday. The roads are generally well-maintained, and local drivers tend to be courteous and follow traffic rules.
Header Image by Henrik Trygg.
